The text reads:
In an effort to spread word of its imminent arrival in Belgium, TNT, the drama queen of cable television, set up a mysterious red button in the middle of "an average Flemish square of an average Flemish town," and invited passers-by to push it "for added drama."Say what you will about Rizzoli & Isles, but this is one hell of an effective marketing campaign.
Check the rest here, and it looks like Belgium is in luck. R& is headed your way!
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